Storytelling, marketing, branding, and digital marketing freelance services:
- Focusing on social media support (creating graphic designs, and writing copy for social media posts).
- Conserves attorney time by transcribing, formatting, editing documents, routing correspondence through email and phone calls, and billing clients through MyCase law firm software.
- Maintains client confidence by keeping client/attorney information confidential.
Blog/Brand tasks:
• Research, write and edit the content on travel and lifestyle.
• Design and manage website and logo development.
• Photography production: shooting with iPhone editing, resizing, and uploading images for blog and social media platforms
• Engage personally and often with readers through comments and direct messages
- Reviewing pitches and vetting guest contributor request for the packs light travel blog
- Liaising with guest writers to prepare their articles for publishing
- Proofreading and formatting blog posts in WordPress
- Updating the blog schedule and progress of articles
- Optimizing SEO for articles
- Distributing articles to other interns and providing support in editing and formatting in preparation for publishing
- Generate ideas for videos on the YouTube channel and TikTok
- Designed imaging on Canva to be used for social media posts (Pinterest, Instagram, and Facebook)
- Queued and prioritized design requests
- Scheduled relevant content for the Facebook page
- Vetting Facebook group requests
- Engaged members of the Facebook community and hosted bi-monthly virtual meet-ups
- Assist with travel summit, scholarship applications, and opps (opportunity) course
- Find grants and scholarships for consumers of Packs light, organize them through spreadsheets, newsletters, and graphics which increases engagement on social media platforms
- Maintain branding of organizations with fonts, style, color, and content
Samples-
EMA Design Automation is a Cadence® Channel Partner, serving all of North America, focusing on the manufacturing industry.
I focused on marketing-specifically creating content and editing it, managing our social media platforms, and finally our events. We had events both in-person like trade shows and seminars/conferences as well as online with webinars.
Event and Social Media Coordinator
EMA Design Automation · Full-time 2018 - 2019 · 1 year, Henrietta, New York, United States
• Organized and executed trade shows, seminars, and webinars, performed activities including event research, deciding on booth staff, and importing event lead entry into the CRM system (Microsoft Office 365).
• Created nurture, drip, and trigger marketing campaigns using the marketing automation tool, SalesFusion.
• Designed marketing collateral such as copy for e-blast invites, prepared welcome packets for new customers, and ordered promotional items from outside vendors based on inventory and budget.
• Directed in-house creative team and management on deadlines of upcoming show graphics and advertisements while pitching ideas for what could work best for each event.
· Develop marketing plans and strategies to drive growth objectives.
• Used Oktopost and Hootsuite to schedule social media posts on LinkedIn, Twitter, and Facebook
· Work with content and design teams to develop engaging content and campaigns that match the target market and drive desired outcomes.
· Manage and report on KPIs, providing insight into overall product line health.
· Lead product and release launch activities including definition, promotion planning, and follow-through.
• Network with various companies within the industry.
• Update company database, website, and customer relationship management system.
• Support the marketing team on daily tasks.
• Create/distribute marketing materials.
Skills: Salesfusion · Logistics Management · Editing · Microsoft Office · HootSuite · Data Entry · Event Planning · Microsoft Dynamics CRM · Wrike · Google Analytics · Travel · Microsoft PowerPoint · Social Media Marketing · Email Marketing · Microsoft Word
Samples of Webinars can be found here:
https://resources.ema-eda.com/webinars/your-route-to-design-success-pcb-routing-tips-from-the-pros
https://resources.ema-eda.com/all-videos-2/on-demand-webinar-optimizing-power-supply-design-2
https://resources.ema-eda.com/all-videos-2/how-does-your-stack-up-stackup
Event Evaluation form for Internal and External Use-
You can purchase the hard copy of the book here.
https://www.barnesandnoble.com/w/books/1130570726?ean=9780368246968
To view a sample of video content for the release of The Hitchhikers Guide to PCB Design-
https://www.facebook.com/EMADESIGNAUTOMATION/videos/381292985934620/
Examples of promotional materials (for trade shows), social media posts, and emails
Retail Demo Promotions
Mariano Events executes in-store product demonstrations and sampling events for natural/specialty food and beverage brands at nationwide retailers and event venues. As the Wegmans' preferred demo partner, Mariano Events worked with many CPG brands to maximize product launches.
Brand Ambassador
Mariano Events · Part-time
Feb 2016 - Dec 2017 · 1 yr 11 months
Ithaca, New York, United States
- Work closely with vendors to collaborate on events.
- Personalized client experience through attention to detail.
- Developed invoices for both vendors & clients.
- Excellent time management skills.
- Effective in driving brand awareness & engagement in traffic to social media pages.
Skills: Event Management · Writing · Research · Teamwork
